From Mark Ramsey’s blog, interesting ideas on Morning Shows

Mark Ramsey’s illustrates, with six ideas, why it is so hard to have a succesful morning show.

And they are all true. Particularly this one:

Management doesn’t want a great morning show, they want a cheapmorning show to be great

And this one

Because they’re DJ’s and not humans

 radio is about content and people. Not exacly people who never make mistakes. I make mistakes. Don’t you? I sometimes get it wrong, I choke, I breathe and falter. Don’t you? Dj’s should do it in the right measure. Not to much, but no less…

most of all, also 

Because they’re not meaningfully different in a crowded field

Full post here

 

 

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