From Mark Ramsey’s blog, interesting ideas on Morning Shows

Mark Ramsey’s illustrates, with six ideas, why it is so hard to have a succesful morning show.

And they are all true. Particularly this one:

Management doesn’t want a great morning show, they want a cheapmorning show to be great

And this one

Because they’re DJ’s and not humans

 radio is about content and people. Not exacly people who never make mistakes. I make mistakes. Don’t you? I sometimes get it wrong, I choke, I breathe and falter. Don’t you? Dj’s should do it in the right measure. Not to much, but no less…

most of all, also 

Because they’re not meaningfully different in a crowded field

Full post here




Deixe uma Resposta

Preencha os seus detalhes abaixo ou clique num ícone para iniciar sessão:

Logótipo da

Está a comentar usando a sua conta Terminar Sessão / Alterar )

Imagem do Twitter

Está a comentar usando a sua conta Twitter Terminar Sessão / Alterar )

Facebook photo

Está a comentar usando a sua conta Facebook Terminar Sessão / Alterar )

Google+ photo

Está a comentar usando a sua conta Google+ Terminar Sessão / Alterar )

Connecting to %s