I am part of a COST Action (ISO 906 “Transforming Audiences, Transforming Societies”) and, within the Action activities, we were asked to write about “How my research has been useful, or could be useful, for which stakeholders in the field?” It was supposed to in a form of an essay, reflecting about several issues of our recent research.
I decided to share it with you because for the first time, I really had to think about what I have been doing and almost justify its relevance for different stakeholders in the field.
My research has been trying to fit both the scientific development of radio research and the needs of information of different stakeholders, like policy makers, regulatory bodies, professional radio associations and media companies. By focusing on business models, convergence and audio consumption behavior, research has offered insights on these issues, through public presentations in scientific and professional conferences, as well as workshops for professional radio associations, media companies and articles published in journals and print media.
In “From Radio to R@dio: broadcasting in the 21st century”, published at Radio evolution: Conference Proceedings
, and presented at Radio Evolution, ECREA’s Radio Section 2011 conference
, I talk about online broadcasting, online music services, portable music players, digital receivers, mobile phones and podcasts as different ways to access music and entertainment. All these platforms represent a whole new scenario for media and forces radio to change the business and communication model, transforming the radio concept we used to know. MP3 players, or devices such as mobile phones, are shifting the balance of power away from radio as tastemaker toward consumers’ ability to select, hoard and arrange their music. Multimedia is changing radio discourse. Radio listening gave way to online navigation and interaction. To where does all this lead us to? This presentation and paper focus on the transfiguration of audio contents, both in terms of jornalism, entertainment and advertising, as well as the mutation of the listener in direction to a relation between the one who listens to radio and is also a web user of radio websites, presenting the concept of R@dio, as a definition for the new broadcasting context in the 21st century.