I’ve said it before, why don’t you listen to?…

… Yes, it’s true. I’ve said it more than once, in relationt o radio. if you search my NetFM posts, and conferences, and writings (maybe less on the writings, dough) you’ll get all all this:
the success that Upworthy is getting is not easy to do, but it much more eficient than what YOU are doing today.

"The election was our whole argument for starting Upworthy this year. But it turned out to be a total non-driver of growth. Of all our top pieces, only a couple deal with politics or the election."

So true. Although in radio things aren’t necessarily like this, because people tune in for news and features, in fact the content that drives people’s attention to radio is music. And presenters. Which means that if you are investing your time and money in producing very good quality political content, you’re doing it wrong. People today get access to the original sources of information. In most cases, they don’t need radio or any other well-established media) to translate things to them, to explain or contextualize. They can find it by themselves.
Nevertheless, I hope that some radio stations keep on doing their work and fullfiling the social functions of radio, which include informationa nd education. But maybe if a radio stations positioning is on "serious issues", like politics and economics, maybe this radio station should consider to be more of a curator than to be a source of information per si…

"We have our team of curators spending all their time looking on the Internet for stuff," says Pariser. "We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos."

More than have journalists, curators go all the way. Of course that a radio station can’t just turn into a sort of "curator media". It wouldn’t make sense. But integrating this sense of sharing content could be – will be in medium term – the way to do business. And the later you get it, the later your radio station will be left behind.
Have your one and unique contents. Produce them in relation to what is happening locally, in the cities where you have more listeners, in a aspirational approach, to have people dreaming about what you are presenting and wishing to be part of that. Interviews with entertainers and show business, done in a funy intelligent way; promotion of new musicians and hype musicians at the same time; partner with relevant brands and sponsor the most hype events at a given moment. So true and important for your content. But never forget: most people now spend most of their time connected. In connection, sharing and taking part in conversations that happen to be… online. Your brand is an online invitee as anyone else. It’s just part of the crowd. Therefore, you can’t be the only one talking, can you?…

"Honestly, I think part of [our success with it] is we take Facebook much more seriously than many of the other social networks," he says. "I love Twitter, and Twitter is a fun place to hang out with smart people, but it’s a small fraction of our traffic compared to Facebook. The time and attention most sites spend on [perfecting] their homepages is probably what we spend on Facebook. If you look at our homepage, it’s pretty mediocre."

And even if some radio stations in Portugal are doing a pretty good job on Facebook, sometimes it takes just one small mistake for people to keep on following you with paying any attention to what you are posting. A website is important? Yes. of course it is. An app? Sure… But are you aware that most of the time people get into your content in other platforms? Invest in Facebook aplications and spread your brand across every possible platform where your listeners are. Please, do pay attention to that. Don’t start spreading your brand "around" if your listeners aren’t "there"…

"The ethos behind the 25 headlines is, you can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste. A headline is all about getting the article in front of people."

Do I really need to ad more? Radio is no longer just a sound medium. It is visual. Textual. When online, radio’s competitors are also textual and visual. What’s the difference? The way you get into people…

"People tend to think the problem with public interest journalism is, who’s going to shed light on the important problems? But the problem is really how you get people to see the important content (…) We took what was fun about the chart and stirred curiosity."

With so munch information available online, getting directly into your mailbox, hitting you around the corner and so on… It is important to have important information in circulation. But it is even more important to have people relating with it…

"Upworthy uses the data to optimize its content".

Aren’t you doing so?!… If not, start today. And go beyond traditional ratings system, pleaseeee.

"The funny thing about display — and a lot of online advertising — is it’s still basically the same kind of thing as running an ad in the newspaper. (…) You won’t find any banner ads on Upworthy, but you may be asked to sign up for something".

Advertising has changed. Sales houses most of the time rely on GRP’s and traditional platforms because they are supposed to be safer. And yes, of course that there are tons of people tunning TV for the late night soap opera, or the family entertainment show… Until when, I would say?…

"We’re not trying to keep people on the site very much," he says. "We want them to view the content, share it, subscribe to it, and go on their way. We figure we’ll be able to reach back out to them again."

These guys aren’t afraid. Why are you? Why still rely on pageviews to sell your site? Why not rely on mumber of pageviews that you drive into an advertiser page?…

"We’ve seen no advantage to jumping on something first. Actually, a lot of our biggest hits have been things that were already circulating around. Topicality matters but newness doesn’t."

Well, someone will ever have to be the first. Try to balance this…

"That said, Pariser says his team spends a "fair amount of time" thinking up ways to make the mobile site better".

So true. Media consumption is heading for mobilie devices. So, most important is to have your content adjusted to mobile platforms of consumption. And, if possible, try to find who is consuming your radio station on mobile devices, in which circunstances and with what purpose. It is quite different to use your mobile phone to listen to streamed content at the office, to listen to a podcast while studying or to interact with your brand on the move (maybe doing just one "like), or to try and consume your content while on public transports, for instance.

Read more: http://www.businessinsider.com/upworthy-how-to-create-a-fast-growing-media-company-2012-11?op=1#ixzz2Bir2pqlF


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