R@dio online surveys: the secret to know listener wishes and desires. The case of “Ouvinte + RFM” and audience research reconceptualization.
Listen to at: http://soundcloud.com/netfm/r-dio-online-surveys
Presentation on the Challenges for applied audience research @ the First conference COST Action ISO 906 in partnership with ECREA, IAMCR and ICA: new challenges and methodological innovations in European Media Audience Research.
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