Mobile and smartphones

United States smartphone users are goring rapidly, as Nielsen reports. In Portugal, for those who still have doubts that the most important Internet market in the future will be the mobile, the growing rates from 2009 to 2010 are represented by a 79% growth, which is 16% of  total mobile phone sales.

If we relate this with Ramsey’s results on a “national sample of more than a thousand radio listeners ages 10-54 whether they had ever specifically looked for a mobile phone that contains FM radio”, and having most people not seeking “out a phone that contains FM radio.  FM radio is simply not a feature that motivates decision-making about which mobile phone to buy.” The most interesting is that Ramsey is not “talking about the appetite for radio content via downloadable apps on mobile phones, but FM built right into the proverbial box”.

Either way, is a simple equation: one plus one can actually make two. If smartphones are leading the way, the mobile internet usage also, then radio is more about content distribution than actually the FM chip on the mobile phone or smartphone. Mobile Internet is growing due to “five converging technologies and social adoption trends: 3G, social networking, video, VoIP and impressive mobile devices. (…) Mobile phones are now all about data as voice usage drops: 70% voice for an average cell phone, 45% voice for the iPhone. This is true in most developed nations, including Japan, where voice traffic is declining 2% a year. Web browsing on the mobile Internet is highly bandwidth intensive. (…) Both employees at work and consumers at home are using cellular networks in buildings and while commuting via rail when other alternatives, like Wi-Fi, exist to off-load traffic from carrier networks”.

Well, what’s this all about? Being connected and in connection, being able to get actualizations for all kinds of content, consuming various forms of content in different kinds of new media though mobile channels (if we look at the trends very carefully, the smartphone isn’t the only mobile channel and others are growing rapidly) in different moments of the day, in a different behavior. The most that we could do a few years ago on a train, was to listen to music (or radio) and read books. Well, we could also use a laptop and connect to Internet, but today is much easier and it’s just on our pocket. Shouldn’t radio be aware that the transistor is back, even if it is a renewed format?

Sources used:

Do Consumers REALLY want FM chips on Mobile Phones?

http://mobilebeyond.net Massive Mobile Internet Growth Revealed in Research Report | MobileBeyond http://mobilebeyond.net/mobile-internet-research-report-reveals-massive-mobile-internet-growth/#ixzz16y2jvrnv
Under Creative Commons License: Attribution Non-Commercial No Derivatives

http://mobilebeyond.net Massive Mobile Internet Growth Revealed in Research Report | MobileBeyond http://mobilebeyond.net/mobile-internet-research-report-reveals-massive-mobile-internet-growth/#ixzz16y2aS5a9
Under Creative Commons License: Attribution Non-Commercial No Derivatives“.

http://mobilebeyond.net Massive Mobile Internet Growth Revealed in Research Report | MobileBeyond http://mobilebeyond.net/mobile-internet-research-report-reveals-massive-mobile-internet-growth/#ixzz16xyC0n4C
Under Creative Commons License: Attribution Non-Commercial No Derivatives

http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NielsenWireOnlineMobile+%28Nielsen+Wire+»+Online+%26+Mobile%29&utm_content=Google+Reader

http://tek.sapo.pt/noticias/telecomunicacoes/venda_de_smartphones_cresce_79_em_portugal_1091907.html

 

 

 

 

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