Marc Ramsey, in USA, in conjunction with the folks at VIP Research, asked a national sample of more than 1,000 radio listeners (ages 10-54) this question:
If your local radio stations went off the air tomorrow and you had to get your news, information, and music from other sources, how would you feel about this?
A) I would be very unhappy and miss my radio stations a lot
B) It would be too bad, but I would find other ways to inform and entertain myself
C) It wouldn’t matter much to me; I can get what radio provides elsewhere
Overall, the number one response was B – by a nose over A [see a summary of results here].
Pensemos no caso português…