A hurricane is comming, says Gerd Leonhard.
Not about technology is about the change of habits!
He calls it a new cultural economym
Digital content: access not copy. Streams, not downloads.
Wer’e leaving the copy economy into the access economy. And from broadcast into broadband culture. The car was the last safe place for radio!
When you think about the Internet, don’t think about computers, think mobile.
Radio role in the future? Trust! Concerning the noise and content flux. It’s all about the what. Wer’e in a digital battle for attention with ever more choices and less time, in need for more filtering. Ubiquity of platforms and open network systems: use the best device available.
Interessante, mas nao mostra nada de novo… Nem nos ensina what to do, mostrando apenas… What’s already happening…
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