Não é muito actual, mas é útil: Perfil dos utilizadores de podcast (via Jobs in Pods, cuja fonte foi eMarketeer, usando dados da PEW).
Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in August 2006.
Podcast downloaders also tended to have more experience online than those who did not participate in this activity.
Podcasting is a viable alternative means to target attractive consumers who are otherwise proving difficult to reach with traditional advertising.
Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.