Twitter Offers Brands Paid Premium Accounts
The Internet is all atwitter about Twitter, a brand that has reached an estimated value of $1 billion since its founding in 2006.
Like other social media, Twitter faces a dilemma: it is easier to sign up users than it is to monitize them. Personal accounts are free, and the microblogging site has yet to settle on a proper business model.
Taking a step in that direction, Twitter is establishing paid-for business accounts. Founder Biz Stoneassuresbusinesses they can still use Twitter for free, but the paid accounts will provide a “special layer of access” that includes feedback and statistics.(…)
Related in brandchannel papers [pdf]: “Get On Twitter” Is Not A Social Media Strategy