Great statements, from Telegraph
Radio “companies need to be innovating across the internet, mobile and TV. Launching an iPhone application and having a website is no longer enough”.
“There is no escaping the fact that the traditional spot advert is still the main source of revenue for commercial radio groups. But one company, Absolute Radio, is pushing hard now to change that – with up to 40pc of its revenue now coming from non-spot advertising”.
Radio will have to be “digital brand with audio at the centre”.
(*) From “A friend in need is a friend indeed”