Jim Jansen, da Penn State University liderou um estudo sobre a relação das marcas com o Twitter e descobriu factos interessantes:
The researchers examined half a million tweets during the study. The team looked for tweets mentioning a brand and why the brand was mentioned — to inform others, express a view on the brand or something else — and found that people were using tweets to connect with the products.
With about six million active users daily and predictions of more than 20 million users by the end of the year, Twitter has become the next big thing on the Web. Even though Twitter is still in its early stages of adoption, he sees it being around for a while. This is mainly because people and businesses are starting to make profits from it, using it as a creative way to market their products. He also said the concept of micro-blogging as a whole can be just as influential as other social media channels.
Results from the study found that users employ Twitter to inquire about product information. About 20 percent of the tweets contained product information in the form of asking and providing, thus giving companies a “rich source” of information concerning issues and questions that customers have regarding their products.
Fonte: Penn State http://live.psu.edu/story/41446