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10 Branding and Marketing Trends for 2010

Robert Passikoff, President, Brand Keys IN Branding Strategy Insider

From Forrester Research

European Paid Content And Online Activity Forecast, 2009 To 2014

Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most users of most content will not pay for it directly. Monetization will continue to be a challenge: While video is on track to become the most popular type of content online in the next three years, the shortage so far of compelling paid propositions means that revenues from online video will not start to take off until 2011. For music, on the other hand, there is light at the end of what has been a long tunnel: A new generation of subscription services, alongside Apple’s pioneering iTunes store, will create a market worth more than €2,435 million by 2014.

From Nielsen Wire

Social Networking and Blog Sites Capture More Internet Time and Advertising

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

New Radio Ratings Say Younger Generations Still Listen

Young people are still tuning in to the radio, according to data released today by Nielsen’s new radio ratings service. The service, which measures radio listening habits in 51 small and mid-level markets found that 18-34 year olds in these markets  listen to the radio 21.5 hours each week, which is on par with listening by all people 12 and older in those 51 markets.


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