Nielsen: jovens ainda escutam rádio
A notícia do Inside Radio revela as conclusões de um estudo recente da Nielsen, indicando que os jovens não estão “totally lost”:
“Nearly four-in-ten teenagers say an iPod or MP3 player is their primary method of consuming music. But Nielsen’s report says radio is still the first choice for a sizable number. According to the study, radio is still the “primary source” of music consumption for 16% of teens and a secondary source for another 21%”.
Fonte: Inside Radio