Versão norte-americana, apresentando as seguintes conclusões:
* Awareness of podcasting grew from 37% of Americans to 43%
* One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast
* The number one reason given for podcast consumption was time-shifting–the ability to consume content whenever the consumer desires.
* Podcast consumers continue to be attractive advertising targets; yet are increasingly unreachable through traditional, interrupt advertising