“The key to making your digital strategy work is ‘engagement’. (…) The market has matured and your listeners expect much more. (…) It’s all about building a relationship with listeners. It’s about having a conversation with them rather than just talking to them. (…) create unique ideas for your clients that in turn, create new revenue for you.”
Quem explica é Rey Mena, Co-President da Emmis Interactive, Inc., uma empresa norte-americana dedicada ao desenvolvimento do negócio da rádio na web.