Para o negócio da publicidade, as redes sociais são apontadas como tendo um futuro promissor, avança a eMarketeer:
“As the number of business users of social networks continues to increase, advertising expenditures will rise, too. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer projections, that ad spending will reach $210 million in 2012. (…) A clear sign of the revolution in business thinking and behavior is the popularity of LinkedIn—the most widely known professional social network—where the audience has more than doubled in the past year, and the rise of additional business-oriented networks, including a raft of networks aimed at verticals”.
Além disso, assumem-se também como uma tendência ao nível profissional, sendo que “‘With the growing popularity of professional social network Websites, businesspeople are changing how they build professional relationships and find jobs,’ says Ms. Williamson”.