Ben Dowell, The Guardian, 08.07.08
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“On average around two-thirds of the UK population aged 15+ listened to BBC radio stations each week last year for at least 15 minutes. This was broadly consistent with the previous year, and a strong performance in an increasingly competitive market.
A high proportion of this listening is to our analogue services – Radios 1, 2, 3, 4 and 5 live – but awareness of and listening to our digital channels are both growing: they each have over half a million weekly listeners and in Q1 2008 6 Music, 1Xtra and Asian Network all achieved record reach.
The big radio story for the year is the growth of digital radio listening – more than 10 million people now listen to BBC radio digitally each week via DAB, DTV or internet.
Digital broadcasting offers tremendous opportunities for users of audio and music content. On-demand listening has continued to grow and there is a real appetite for podcasting. Some of our podcasts are more successful than others, and we will continue to work to improve and extend this offer across our services.
Radio is an intimate medium – many listeners have a strong relationship with their favourite station. Presenters are key to this working. We will develop talent or give new opportunities to established talent in order to deliver the best mix of creativity and value that we can to our listeners”.