Radio + Social Networks = Perfect Together (Billy Sabatini, New Radio Strategies)
“Terrestrial radio has done a lot of things wrong in recent years but a way for them to get back in the game and re-establish their relevance is to make sure this is not an opportunity lost. Radio ain’t dead, but it’s broken. It’s critical for radio to re-engage listeners in new (and old!) ways (…) why are they perfect together? The fact is, at their core radio stations are and have always been social networks. In fact, they are the oldest mass-media social networks. (…) Listeners to a great radio station feel like they are part of something – something bigger than themselves. They feel like they are part of a larger community of people who like what they like, who feel what they feel and who have similar experiences as they do. They feel connected”.