No Segundo Choque, as vantagens e oportunidades do telemóvel, a partir do texto no Jacobs Media, baseado no Tech Survey III, que revela a crescente importância dos telemóveis, enquanto elemento da cultura norte-americana:
- cell phones are becoming ubiquitous
- texting is major league
- there are huge opportunities to capitalize on text messaging relationships with listeners.
- while listening to mp3s and streams on phones is not as common an activity as texting or using the calculator, you can see the potential.
- the “cell phone only” situation continues to be an issue.