NetFM

Portuguese radio broadcasting regulatory framework

Paula Cordeiro — Tue, 24 Jan 2012 23:39:31 +0000

Portuguese radio broadcasting regulatory framework | presentation at the Joint IPSA-RC22 & IAMCR Political Communication Conference, Lisbon 17-18 Nov 2011

O Futuro da Rádio

Paula Cordeiro — Sun, 22 Jan 2012 16:18:53 +0000

Workshop | 9 de Janeiro | IT Aveiro
A Rádio e as Plataformas de Informação

Rádio Aurora

Paula Cordeiro — Tue, 17 Jan 2012 17:58:04 +0000

This wil be a Portuguese-only post, dedicated to a personal experience and Rádio Aurora.

Please, do translate it here: http://bit.ly/swgrHE

Há umas semanas, fui contactada pelo programa Rádio Aurora para ser entrevistada. Confesso que li o email de forma rápida e que, as referências Rádio Zero, Ricardo Reis e o tema “rádio” me levaram a responder de imediato.

Na troca de emails que se seguiram, reparei na assinatura e pensei: que interessante, o autor do programa trabalha no Hospital Júlio de Matos. Facto que não seria totalmente descabido pela diversidade de autores na programação da Zero. Li novamente o email. Afinal, tratava-se de um programa produzido e realizado por utentes do Hospital Júlio de Matos. Foi então que pesquisei. Li sobre a Rádio Aurora – a outra voz. Fiquei intrigada.

Na passada Sexta-feira, quero confessar publicamente que tive uma experiência extremamente gratificante. Foi muito interessante participar no programa e contribuir para enriquecer a tarde desta equipa fantástica que produz um programa único no panorama Português (se outros existirem desta natureza, por favor, informem-me!).

Gostei do envolvimento. Da forma genuína de fazer rádio. Do intimismo. Da proximidade. Da simplicidade. Do empenho. Da curiosidade destas pessoas e da sua força de vontade.

Esta é, sem dúvida, uma “outra voz”, uma “outra forma de fazer rádio”, se pensarmos no paradigma da rádio contemporânea. O cadastro psiquiátrico que, para muitos pode ser uma limitação, parece-me um estigma demasiado forte para aquilo que acontece na Rádio Aurora – a outra voz. Já ouvi mais programas e este parece-me, de facto, um momento para discutir questões fundamentais da nossa sociedade, de uma forma simples, directa, por vezes quase ingénua, mas muito séria. Melhor do que muitos programas de entrevista da rádio e televisões profissionais. Esteticamente poderá não ser uma obra prima. A locução pode não ser refinada e experiente. Mas é também isso que transforma estes programas em peça únicas de rádio.

Oiçam. Experimentem algo diferente. A mim, conquistaram-me.

(assim que o podcast do programa em que participei estiver disponível deixo aqui o link)

Outros programas do colectivo Rádio Aurora – a outra voz, podem ouvir-se, por exemplo, aqui

Best off 2011

Paula Cordeiro — Sat, 31 Dec 2011 00:35:31 +0000

The so-called must-reads of this year…

When reporters don’t think about…

http://netfm.wordpress.com/2011/02/10/when-reporters-dont-think-about/

Radio 2.0

http://netfm.wordpress.com/2011/02/28/radio-2-0-3/

Energetic weekend I

http://netfm.wordpress.com/2011/04/16/energetic-weekend-i/

Not Radio, but R@dio

http://netfm.wordpress.com/2011/03/31/not-radio-but-rdio/

March… The Radio Month

http://netfm.wordpress.com/2011/03/16/march-the-radio-month/

From Radio to R@dio: broadcasting in the 21st century

http://netfm.wordpress.com/2011/09/22/from-radio-to-rdio-broadcasting-in-the-21st-century/

Why concerts matters…

http://netfm.wordpress.com/2011/07/28/why-concerts-matters/

Born this way?…

http://netfm.wordpress.com/2011/07/04/born-this-way/

Global entertainment & media outlook

http://netfm.wordpress.com/2011/09/30/global-entertainment-media-outlook/

Radio advertising

http://netfm.wordpress.com/2011/11/04/radio-advertising/

Use them, don’t abuse. Be there. With them.

http://netfm.wordpress.com/2011/10/10/use-them-dont-abuse-be-there-with-them/

Seasons Greetings!

Seasons Greetings

Paula Cordeiro — Sun, 25 Dec 2011 17:02:10 +0000

This greeting made with Smilebox

Same old… same old…

Paula Cordeiro — Mon, 12 Dec 2011 16:13:26 +0000

A few months ago, I decided only to write on this blog when something really interesting or important might happen in relation to radio, music and Internet. In fact, there are daily thoughts that I don’t have enough time to write about; interesting links that I share on Facebook; and of the record informations that I cannot talk about here for some time…

So, this post is about nothing in specific but many important stuff that I sometimes wonder.

Changes are arising so fast that in most cases, radio and other media have no time to adjust and keep on producing same old concepts and ideas in a renewed presentation. This is multimedia, but doesn’t explore the interactive and hypertext discourse. People in radio are stressed out about monetizing content and often forget about what is really important in innovation: being innovative. On the other hand, the so called crisis (that has been stucked around for quite a long now), is a very god excuse to have smaller teams, which makes it harder to manage talent in radio, to produce interesting content, no manage the relationship with audiences… In other words, to innovate. And in most cases, this is why radio communication and radio’s approach to the web is often something similar to innovative, not being really innovative but making, instead the necessary arrangements not to be surpassed by competitors. And this is no way to think about or to work in radio.

Daily concerns and daily tasks often get to be more important than defining a strategy for the radio station. People know what to achieve, where to get but sometimes mess up on the way…

There are, though, other thinks that I sometimes thing about, like the importance of monetizing content and the importance of brands in radio. Brands in radio provide identification between listeners and radio content. Like a flagship that can show them what sort of radio are they listening about. Well, the surely know about it by listening to the music. But isn’t a bit confusing when different stations have se same sort of music? Probably is, reason way presenters have such an important role in radio – they make the difference, with their voices and style; but also other kinds of content – branded content as arrived and firmly settled in radio stations providing new stuff for listeners. The problem is that in most cases listeners are not paying enough attention to it and don’t care about te sort of content they are listening to. But they don’t pay attention to the content they read or watch in TV and movies, so, why bother to discuss it specifically in radio? If we discussi it in media, talking about social media and branded media, that should provide interesting and important information on how media are changing from information, educational and entertaining to something that defines a type of lifestyle and makes us want to buy things. Wasn’t this supposed to be the advertising industry role?…

Lifestyle media. Lifestyle journalism. Lifestyle radio?

Paula Cordeiro — Wed, 16 Nov 2011 13:54:34 +0000

By embracing cross-media behaviors and adopting the convergent and always on Internet-based technologies and services, such as social networking, podcasting, blogging or mobile communications, media consumers are increasingly changing their habits towards a new behavior to this new connected lifestyle.

Media networks provide transnational flows of content with influence in our everyday life, representing a macro-level of cross-border interconnectedness and interchange with impact in lifestyles, social attitudes and personal experience. Knowledge of consumer activity is fundamental for media activity as well as knowledge of media brand appeal for those experiencing interactive services. Media have begun to segment using lifestyle characteristics and technological profiles to set up deeper connections with their potential audience, setting up media as brands, thriving the emotional side of contemporary consumption, within the interdependencies that help to build social constructs and have some symbolic meaning, by following media content through social networks, or simply listening to a specific radio station, watching a TV station, reading a newspaper or magazine and, of course, Internet sites. In this context, can we look at radio as “lifestyle radio”?

Radio and Marketing

Paula Cordeiro — Fri, 11 Nov 2011 16:41:34 +0000

Sometimes I wonder if radio isn’t becoming too “marketeered” (if even this word exists), by the influence of profissionalization of radio industry and (maybe) to much dependence of marketing research, tools and techniques in order to define and/or improve content and formats; promote the radio station and engage with audiences.
In fact, even if this may look as an evangelization of marketing in radio, radio must adjust to media consumers reality and their consumption. Daily life is highly impacted by digital techology and new gadgets approaching the market, therefore, the costumer journey is important to follow combining an approach to their experience, in an everywhere logics, based on an exchange approach that will turn into a brand evangelism, using the radio brand listeners to find other listeners, since we entered this total consumer collaboration culture.
Costumer experience has to be relevant and involving (multiplatform) exploring, even in radio, the behavioral economics establishing small brand communities of chosen people with access to priviledge information and networking, expanding from here to larger networks of people.
Think about it, while branding your radio station…

Radio advertising

Paula Cordeiro — Fri, 04 Nov 2011 10:21:09 +0000

@ EGTA Autumn Radio Meeting to debate an analyse the radio market overview, since radio advertising is showing varied patterns of revenue growth in Europe, about non-traditional advertising, branding and rebrand of radio stations in relation to other brands exploring opportunities in digital platforms, social media and social networks, ensuring profitability growth in radio, while radio turns from being a content service into exploring new business areas to innovate its business model. Advertisers, however, do want to explore innovative advertising, since traditional advertising is, although still working for mass products, decreasing its efficiency. Branded content, inspired in product placement is arriving to radio, being introduced in most listened radio shows and taking an important part of radio programing. Listeners often don’t have enough time to realize this brand exposure and they think of it as entertaining content not regarding that is not the brand that is being part of the content, rather the content being part of the brand. Often works pretty well with people talking to their friends about the content itself and approaching the brand as part of it. If generates conversations, it works! If generates a positive association, it works! And of course, will help to strengthen perceptions around the brand. Hopefully, will meet the ultimate goal and sell something.

But non-traditional radio advertising is not only about surreptitious advertising: on air, on line and on site campaigns usually relate branded content from on air with on line, usually through Facebook, since it became very popular around the world and particularly in Portugal, with on site, bringing radio to the outside, approaching people wherever they are: in streets, public transports, universities, the beach or the mall. Street actions that relate the radio brand – as the content provider – with brands – as the entertainment provider – to explore the funny side of life making people laugh and escape from their daily routine, but also to relate them with both brands, as they see the radio brand and the platform for interacting with the other brands. Nevertheless, there are other on site actions, less aggressive. People got used to attend parties and concerts with on site posters and merchandising from radio stations and sponsors (brands). But today, besides all that visual effect of radio brands coping with other brands, radio stations develop their own events and parties, inviting brands to join them, instead of being just the media partner of it. There’s also a lot of click to action on radio stations websites sending listeners from the station webpage to brands web of Facebook pages, ending sometimes as on site actions, that people attend after accepting the invitation on the Facebook event.

Events, as result of brands in relation are also becoming popular in radio having brands sponsoring radio events, of course, but mostly, having them in relation, naming the event side by side with the radio station name. Most interesting is the fact that, although radio branding is not yet consolidated in Portugal, stronger radio brands are already developing sub-brands that arise as potential aggregators of people to relate with the main brand – the radio station brand.

In the end, radio advertising is all about creativity. Not only creativity regarding the ad (the radio spot) or the campaign, but mostly, being creative in exploring news ways to approach the market and having radio being part of brands conversation.

Sugar the audience

Paula Cordeiro — Thu, 13 Oct 2011 08:29:52 +0000

In this conversation environment, audience has to be in centre of media organizational systems. Communication is most important and, regarding radio, this communication regards not only the way radio stations – the brand – relate with listeners but mostly content ptoduced defining also marketing touching points. Most problems within radio stations aren’t in content or in established relations with listeners but inside organizations and their organizational structure. Fear of loosing control has led to an approach not focused on ways people work or ways people engage with radio. Instead, organizations make people adjust to their data systems and listeners use (not only listen) radio in ways highly controled by broadcasting organizations. This is no approach to a social context of business, marketing and communication. Flexibility is the most important notion to keep in mind, these days: we know that things are changing, we just don’t know the way things will be changing in near future. One thing is certain: radio must be in the social platform in use at each time.