Ainda não é desta…

From Digital Media News

Rupert Murdoch delays plans to charge for online news

Rupert Murdoch warned that his plans to charge readers of News Corporation’s newspaper websites by the end of next June could be delayed.Ler mais…

Internet livre

Via Cultura Digital

 

Internet livre é princípio. Entrevista com Tim Wu

Uma das 50 personalidades do ano pela revista Scientific American e um dos 100 formandos mais importantes da Universidade de Harvard, Tim Wu é professor da Columbia Law School, integra o grupo de reforma da mídia da Free Press e é um dos principais articuladores do movimento Save the Internet, além de pesquisador dos direitos autorais e da política de telecomunicações. Nesta entrevista ao Fórum da Cultura Digital Brasileira, Wu fala sobre provedores, copyright e identifica o maior inimigo da liberdade na rede.

Ler mais…

Facebook Vs MySpace

From All things digital

Facebook “What People Are Up To,” MySpace “What People Are Into,” News Corp. Exec Says [Voices]
By Andrew LaVallee, Reporter, The Wall Street Journal

News Corp.’s (NWS) digital chief said Thursday that the company’s social-networking property MySpace is going in a different direction than rival Facebook, based on how its members socialize and share interests.

“Facebook, in some ways, is about what people are up to,” Jonathan Miller said during a keynote speech at the ad:tech conference in New York. MySpace, in contrast, “is about what people are into.”

MySpace in recent months has said it plans to focus on its appeal as an entertainment portal, where members can connect with their favorite bands and artists, as it has lost ground to status- and news-feed-heavy Facebook.

Ler mais…

AUDIÊNCIAS

A história repete-se…

Grupo Renascença mantém a liderança das audiências em Portugal.

De acordo com a Marktest, a rádio é ouvida semanalmente por mais de 80% da população portuguesa. Dado interessante…
Sobre as estações, RFM lidera com uma percentagem muito confortável em relação às restantes estações. Independentemente do seu público alvo, as estações podem organizar-se em função das suas percentagens de audiência. Assim, com percentagens mais baixas do que a líder, (até 10% de AVV), as audiências disputam-se entre a Renascença e a Comercial. Num patamar mais baixo (até aos 5%), jogam, por exemplo, a Antena 1 e TSF, Cidade FM e Antena 3. Por grupos, não há muito a dizer: o grupo Renascença domina com as suas estações, incluíndo a SIM e a Mega FM, seguido do grupo Media Capital, do grupo RTP e TSF.

A notícia da Marktest, aqui (28.10.2009)

Aplica-se à rádio

10 Branding and Marketing Trends for 2010

Robert Passikoff, President, Brand Keys IN Branding Strategy Insider

Privacidade, media e gerações

From Wired

Is Online Privacy a Generational Issue?

“Digital immigrants tend to think about privacy as the ability to conceal information from others. Digital natives instead share information within certain contexts, and with granular privacy controls on that information. (…) While detractors of social media often lament the amount of information that is posted online, social networks and other venues for sharing content with friends and family continue to grow and innovate at a rapid pace”.

Mais informação:

Americans Reject Tailored Advertising and Three Activities that Enable It

Online Privacy: What Teens Share and Restrict in an Online Environment

Big Brother is watching you shop

Social Media

From Chief Marketeer

How Social Media is changing Marketing

A Dozen Applications for Social Media

Leituras

From Inside Radio

Carat: Radio’s more resilient

“after looking at how all the different media are weathering the downturn, they |Carat| say radio is been “holding up better” because of its ability to drive strong reach and awareness”.

From AdAge

How to Mobilize Your Social Media: Your Entire Social-Network Audience Is Not on a Computer

As the iPhone’s effect on YouTube uploads has shown, there is an inseparable link between social media and mobile devices. So why aren’t more marketers noticing?

Leituras

From the music void

Twones: The Music Start Up Made For Social Networking

http://www.themusicvoid.com/2009/09/twones-the-music-start-up-made-for-social-networking/

Leituras

From Nielsen

http://blog.nielsen.com/nielsenwire/online_mobile/is-social-media-impacting-how-much-we-email/