From Radio 2020
Radio: Double Digit Growth and the Youth Demographic
Here is more verification of the fact that young listeners still use radio as their medium of choice, and by a large margin too! The Council for Research Excellence (CRE), funded by The Nielsen Company, recently released the results of their Video Consumer Mapping Study. Despite the fact that the study’s focus was TV, there is still a goldmine of info pertinent to the world of radio.
A parte relativa ao áudio e rádio pode ler-se em: How U.S. Adults Use Radio and Other Forms of Audio
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/11/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf
