From Inside Radio,
RADIO REMAINS DOMINANT AUDIO MEDIA.
In the biggest media study of its kind, the Center for Research Excellence and Ball State University tracked 376 people around in five markets — Atlanta, Chicago, Dallas, Philadelphia and Seattle — for two days, observing media consumption every ten seconds. The results show broadcast radio overshadows all other forms of audio media — including the iPod.
Video Consumer Mapping Study (Center for Research Excellence and Ball State University)
