Survey: 55% trust radio.
A new Nielsen survey shows that nothing can beat a friend or relative’s product recommendation. Nine-in-ten say they believe what someone they know tells them. When it comes to advertising, radio and outdoor are seen as valuable by 55% of respondents. That compares to television’s 62%, newspapers’ 61% and magazines’ 59%. All forms of advertising, except those in newspapers, have experienced increases in levels of trust. See the numbers HERE.
Fonte: NIELSEN
