Leituras

JUPITER RESEARCH:European Digital Music (Maio, 2005)

Converting Nonbuyers

A host of innovative digital music service announcements indicate renewed momentum in the digital music marketplace. However Apple’s iTunes Music Store remains the dominant force.

Key Questions

	How does European digital music opportunity differ by country?
	What are the key characteristics of digital music buyers and digital music prospects?
	What tactics should be employed to convert prospects?