“Even when the entire media industry is at the top of its game it has become impossible now to break through the clutter. Without conversation between your brand and your audience, without viral or word-of-mouth efforts, you can’t stand out from the crowd, break through that noise, and ultimately deliver a return on investment to shareholders and specifically build your brand”.
Passagem do livro de Joseph Jaffe, “Join the Conversation”, em entrevista no Hear 2.0 [ler]
