Novos e velhos media:Mais importante do que o digi…

Novos e velhos media:

Mais importante do que o digital é a questão da relevância

Media companies have to go where the customers are. There’s no question that the Internet is increasingly where many consumers are spending the greatest amount of time. But their time there is spent doing many of the tasks of daily life and work, not just “consuming media.” I’m convinced most people will continue to enjoy reading books, magazines and newspapers, assuming what they find there is relevant to them.

Leitura: Does old media love the Web too much?

By David Kirkpatrick, FORTUNE senior editor

Fonte: CNN Money